Privacy Policy for Black Feather Spirits, Inc.

I. OVERVIEW

Effective Date/Last Modified: December 7, 2025

Black Feather Spirits, Inc., d/b/a Black Feather Whiskey (“Black Feather,” “we,” “our,” “us,” etc.), provides this privacy policy (“Privacy Policy”) to all users (“you”) of the Black Feather Website to describe how we use and process certain information that we obtain through the website blackfeatherspirits.com, together with all sub-domains, extensions, and pages (collectively the “Site”). Please review this privacy policy carefully. When you submit information to or through the Site, you consent to the collection and processing of your information as described in this Privacy Policy.

Please note that this Privacy Policy does not apply to information collected through third-party websites or services that you may access through the Site.

By using the Site, you accept the terms of this Privacy Policy and our Terms of Use and consent to our collection, use, disclosure, and retention of your information as described in this Privacy Policy.

If you have not done so already, please also review our Terms of Use. The Terms of Use contain provisions that limit our liability to you.

This Privacy Policy is incorporated into and made a part of our Terms of Service.

The Effective Date of this Privacy Policy is set forth at the top of this Policy. We reserve the right to change, modify, revise, add, or remove portions of this Privacy Policy. You are responsible for checking this page periodically for changes and updates to the Privacy Policy. We will not make retroactive changes that reduce your privacy rights unless we are legally required to do so. If we make material changes, we will post a revised version of the Privacy Policy on the Site and notify you by indicating that the Privacy Policy has been revised. Your continued use of the Site after the posted changes to the Privacy Policy will be deemed an acceptance of such changes.

IF YOU DO NOT AGREE WITH ANY PART OF THIS PRIVACY POLICY OR OUR TERMS OF SERVICE, PLEASE DO NOT USE THE SITE.

II. INFORMATION WE COLLECT

Types of Information

We collect various kinds of information that you provide to us as well as information we obtain from your use of the Site. Some of the types of information that we collect include:

“Personal Identification Information”—information associated with or used to identify or contact a specific person. Personal Information includes but is not limited to your name, email address(es), billing address(es), delivery address(es), telephone number(s), and contact preferences. Personal Information may also include your education and work history and other skills and characteristics related to your past, current, or future occupational endeavors or demographic information including race, gender, age, and ethnicity.

Certain Personal Information, such as information about personal health or finances, is characterized as Sensitive and subject to stricter regulation than other Personal Information. Before providing it to us, we urge you to carefully consider whether to disclose your sensitive personal information to us or share it with other uses of the site. If you do provide sensitive personal information to us or share it with other uses of the site, you consent to its use and disclosure for the purposes and in the manner described in this Privacy Policy.

“Usage Data” is defined as information about an individual's online activity that, by itself, does not identify the individual, such as:

i. technical information, including your browser type, service provider, IP address, operating system, and webpages visited;

ii.  information about what you’ve searched for and looked at while using the Site;

iii. metadata, which means information related to items you made available through the Site, such as the date, time or location that a shared photograph or video was taken or posted.

Generally, we do not consider Usage Data as Personal Information because Usage Data by itself usually does not identify an individual. Personal Information and Usage Data may be linked together. Different types of Usage Information also may be linked together and, once linked, may identify an individual person. Some Usage Data may be Personal Information under applicable law.

“Location Data” is a category of Personal Information collected about the location of a mobile device or computer, including:

i. the location of the mobile device or computer used to access the Site derived from GPS or Wi-Fi use;

ii. the IP address of the mobile device or computer or internet service used to access the Site;

iii. other information made available by a user or others that indicates the current or prior location of the user, such as information that you or others post indicating your location or geotag information in photographs.

Marketing

If you have opted to join our mailing list, we will send you emails containing news, announcements, and special offers. You can always unsubscribe from the mailing list by clicking the “Unsubscribe” link provided in the footer of every marketing email.

Note that you may receive transactional emails that you cannot unsubscribe from for security or legal reasons. These include the following:

i. Emails sent to you to confirm your email address;

ii. Emails sent to you to confirm the creation of your account;

iii. Emails sent to you to confirm your subscription to our mailing list;

iv. Emails sent to notify you of critical changes to your account’s information, such as a changed password;

v. Emails sent to notify you of major changes to our privacy policy or terms of service.

How We Collect Information

Whether we collect certain types of information and how we process it depends on how you use and access the Site. Some information is collected automatically through use of cookies and similar data-collection tools. We collect information about you in the following ways:

From You. We collect information from you when you:

i. Use the Site. We collect Personal Information from you when you create an account to use the Site, ask us for help or information or otherwise voluntarily provide your Personal Information. We collect the information and content that you submit to us such as when you join the Black Feather mailing list or use our website or web application.

ii. Connect with social media through the Site. The Site may offer you the ability to use Facebook, Instagram, and LinkedIn or other social media services (collectively, “Social Media”) in conjunction with the Site. When you access the Site through your Facebook or other Social Media account, the Site may, depending on your privacy settings, have access to information that you have provided to the Social Media platform. We may use this information for the purposes described in this Privacy Policy or at the time the information was collected. When you associate your social media account with your account for this site and authorize us to have access to this information, you agree that we may collect, use, and store the information provided by Social Media services as described in this Privacy Policy.

iii. Purchases on the Site. We collect Personal Information from you when you purchase services from the Site.

From Our Business Partners and Service Providers. Third parties that assist us with our business operations also collect information (including Personal Information and Usage Data) about you through the Site and share it with us. For example, our vendors may collect and share information with us to help us detect and prevent fraud.

We may combine the information we collect from you with information from other sources and use the combined information as described in this Privacy Policy.

Usage Data. We also automatically collect Usage Data when you interact with the Site.

Cookies and other data-collection tools. We, along with the service providers that help us provide the Site, use small text files called “cookies,” which are small computer files sent to or accessed from your web browser or your computer's or tablet's hard drive that contain information about your computer, such as a user ID, user settings, browsing history, and activities conducted while using the Site. Cookies are not themselves personally identifiable, but may be linked to Personal Information that you provide to us through your interaction with the Site. A cookie typically contains the name of the domain (Internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier.

Cookies help us improve the Site by tracking users’ navigation habits and storing users’ password, customizing users' experience with the Site; enabling us to analyze technical and navigational information about the Site; and helping to detect and prevent fraud.

We also use other cookies and other data-collection tools (such as web beacons and server logs), which we collectively refer to as “data-collection tools,” to help improve your experience with the Site. For example, data-collection tools help us remember users and make the Site more relevant to them.

The Site also may use data-collection tools to collect information from the device used to access the Site, such as operating system type, browser type, domain and other system settings, as well as the operating system used and the country and time zone in which the computer or device is located.

Web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to manage and delete cookies, visit www.allaboutcookies.org. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Website.

How We Use Your Information

We may use the information we collect for any of the following purposes:

i. to provide the Site to you and to notify you about changes to our Site;

ii. to operate, improve and personalize the products and services we offer, and to give each user a more consistent and personalized experience when interacting with us;

iii. for customer service, security, to detect fraud or illegal activities, or for archival and backup purposes in connection with the provision of the Site;

iv. to better understand how users access and use the Site, for the purposes of trying to improve the Site and to respond to user preferences, including language and location customization, personalized help and instructions, or other responses to users' usage of the Site;

v.  to help us develop our new products and services and improve our existing products and services; and

vi. to enforce our Terms of Service or other applicable policies.

How We Share and Disclose Your Information

We share your data with select third-party companies strictly for the normal operation of our core business. The companies we partner with including:

Amazon Web Services (AWS). We use AWS to process and store your data. You can view AWS’s privacy policy here: https://aws.amazon.com/privacy/.

Stripe. We use Stripe to process payments. We will share basic account information with them so we know who enacted. You can view Stripe’s privacy policy here: https://stripe.com/privacy.

We do not sell your data to any third-party companies.

We may share and disclose information as described at the time information is collected or to perform services, for work with third-party providers, and for legal purposes. From time to time, we may contract with third parties to provide services on our behalf to maintain and add functionality to our Site, analyze data, provide marketing and customer assistance, and provide other services including, but not limited to, the ability to send, receive or view text, data, and video messaging or communications. The Personal Information that we obtain through this Site may be accessed by these third parties as necessary to perform their functions, solely on our behalf, but we do not authorize these service providers to make any other use of your Personal Information. By accepting to be bound by the Terms of Use you are consenting to our disclosure of such information to such third parties. We do not otherwise disclose your Personal Information to third parties, unless such disclosure is required by law, necessary in connection with a legal claim or proceeding, necessary to protect our rights or interests or third parties, necessary to prevent a crime or protect national security, or necessary to protect the personal safety of users or the public. We cooperate with law-enforcement agencies in identifying those who may be using our servers or services for illegal activities. We also may offer users the opportunity to share information with friends and other users through the Site.

Information Storage, Security, and Data-Retention Policy

We are committed to protecting and enforcing your privacy rights in your use of and access to the broad array of our products and services. Your Personal Information will be protected in accordance with jurisdictional law and policy as expressed and explained herein. We selectively collect the Personal Information you provide and retain it carefully, sensibly, lawfully, and transparently. All data stored is encrypted in transit and at rest, meaning your data would not be readable if the storage system suffers a security breach.

We collect and hold Personal Information about our customers, users, employees, and others who access our resources and services in a manner consistent with the law. This Data-Retention Policy outlines our compliance in collecting, processing, and using your Personal Information. It also describes how you can review any Personal Information and withdraw any consent you have given us to store it.

i. How long and where do we store Personal Information?

We may retain your Personal Information to fulfill the purposes outlined in this Data-Retention Policy for as long as needed, as allowed or as required by law. For instance, we may retain and use your Personal Information as necessary to comply with our legal obligations, resolve disputes, prevent fraud and abuse, and fulfill and enforce our agreements.

ii. Why do we retain some Personal Information?

Consent: You have given us clear consent to process your Personal Information for specific purposes.

Contract: Some Personal Information is necessary if we have a contract with you or to complete specific steps before entering into a contract with you.

Legal obligations: We may be required under some circumstances to process Personal Information for non-contract-based legal requirements.

Legitimate interests: The processing of your Personal Information is necessary for our legitimate interests.

iii. What are your rights with respect to the Personal Information we process and retain?

You have rights with respect to your Personal Information; however, not all are absolute rights, and some only apply in certain circumstances. Your rights include, but are not limited to:

a. The right to access your Personal Information.

b. The right to rectification, meaning correcting false information or completing missing information.

c. The right to erasure, also known as “the right to be forgotten.”

d. The right to restrict processing; you can ask us to limit the way in which we use your data or information.

e. The right to data portability, allowing you to move, copy, or transfer Personal Information.

The actions we are able to take will be determined by the specific Personal Information and the lawful basis under which we are processing it. We welcome all inquiries and endeavor to respond to you quickly and accurately. You may contact us regarding your Personal Information and your rights by emailing us at info@blackfeatherspirits.com.

We employ industry-standard security measures designed to protect the security of all information submitted through the Site. However, the security of information transmitted through the Internet can never be guaranteed. We are not responsible for any interception or interruption of any communications through the Internet or for changes to or losses of data. Users of the Site are responsible for maintaining the security of any password, user ID, or other form of authentication involved in obtaining access to password-protected or secure areas of any of our digital services. In order to protect you and your data, we may suspend your use of the Site, without notice, pending an investigation, if any breach of security is suspected. You always have the right to request us to delete your record entirely. In order to make such a request, please submit the request to info@blackfeatherspirits.com.

User Content

“User Content” is defined to include all information that you share on the site and in any site platforms, including but not limited to text, posts, images, videos, and other content you share. By using the Site, you consent to sharing all User Content you submit to the Site, including but not limited to posts and discussions contained in the Site chat rooms and forums. We reserve the right to overwrite or replace any affiliate, commercial, or monetizable links posted by users of the Site using our own internal tracking.

Illegal or Prohibited Use by You

You may be held liable for, and there is no privacy in, any illegal or prohibited User Content you provide to the Site or to other users, including, for example, infringing, defamatory, or offensive materials. So that the Site is available for all users to enjoy, you may not, and by using the Site you hereby represent and warrant that you will not, post, transmit, email, or otherwise make accessible on or through the Site any User Content that:

i. is unlawful, harmful, threatening, tortious, defamatory, libelous, abusive, disparaging, pedophilic, pornographic, obscene, invasive of another's privacy, hateful, or malicious;

ii. contains hate propaganda or promotes discrimination or violence against any people on account of their race, national origin, religion, age, gender, disability, or sexual orientation;

iii. is or could be harmful to minors;

iv. harasses or advocates harassment of another person;

v. involves the transmission of "junk mail," "chain letters," or unsolicited mass mailing (or "spamming");

vi. promotes information that you know is false, misleading, or promotes illegal activities or conduct;

vii. is or promotes an illegal or unauthorized copy of another person's work, such as providing pirated computer programs or links to them, or providing information to circumvent manufacture-installed copy-protect devices;

viii. infringes any patent, copyright, trademark, service mark, trade secret, or other proprietary right of any other party;

ix. contains restricted password-only access pages, or hidden pages or images (those not linked to or from another accessible page);

x. provides material that exploits people under the age of 18 in a sexual or violent manner, or solicits personal information from anyone under the age of 18;

xi. provides instructional information about illegal activities such as making or buying illegal weapons, or providing or creating computer viruses;

xii. contains a software virus or any other code files or programs that are designed to or have the ability to interrupt, destroy, compromise, or otherwise limit the functionality of any computer software or hardware or telecommunications equipment, whether owned by us or any other party, providing malware or ransomware;

xiii. solicits passwords or personal identifying information for commercial or unlawful purposes from other users; or

xiv. otherwise violates any local, state, national, or other applicable law or regulation.

In addition, you may not, in connection with your use of the Site, and there is no privacy in the following if you:

i. impersonate any person or entity, including a Black Feather officer, director, manager, or employee, or falsely misrepresent that you are your organization’s designated user;

ii. forge headers or otherwise manipulate identifiers for the purpose of disguising the origin of any User Content posted or transmitted through or on the Site;

iii. engage in commercial activities and/or sales without our prior written consent including, without limitation, contests, sweepstakes, barter, or advertising;

iv. post or transmit any content that you do not have the right to post or transmit;

v. post or submit unsolicited commercial e-mail, chain letters, pyramid schemes, or seek or encourage others to engage in these activities;

vi. disrupt the ordinary flow and operation of any portion of the Site, including causing a screen to scroll faster than another User may be able to type in a chat room or bulletin-board environment;

vii. interfere with or disrupt the Site or any server or network involved with the operation of the Site;

viii. stalk or harass any other person; or

ix. collect or "harvest" from the Site the names of other users for the purpose of transmitting to those other users unsolicited commercial messages.

If you discover this kind of material or activity on the Site, please contact info@blackfeatherspirits.com.

Your Rights

It is important to us that you are able to access and review the Personal Information we have about you and make corrections to it or delete it, as necessary. You can visit your account to manage and correct the information we have on file about you. If you have any questions about how to access your Personal Information, please contact us at info@blackfeatherspirits.com.

Links to Third-Party Services

The Site may contain links to third-party websites and services (“Third-Party Services”) with which we have no affiliation. A link to any Third-Party Service does not mean that we endorse it or the quality or accuracy of information presented on it. If you decide to visit a Third-Party Service, you are subject to its privacy policy and practices and not this Privacy Policy. We encourage you to carefully review the legal and privacy notices of all other digital services that you visit.

Children’s Policy

The Site is not intended for anyone under the age of 21.

We do not knowingly collect personally identifiable information from anyone under the age of 21. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Please contact info@blackfeatherspirits.com with any questions, comments, or suggestions you might have regarding the information practices described in this Privacy Policy.

Changes to our Privacy Policy

We reserve the right to update our privacy policy at any time. Any updates made to the privacy policy will be viewable on this web page. You can refer to this page’s main sub-heading for when the privacy policy was last updated. In the event of major updates to our privacy policy, we will send you an email notifying you that the changes have been made.

How to Contact Us

If you have any questions about Black Feather’s privacy policy, please email us at info@blackfeatherspirits.com. To exercise one of your data-protection rights, please email us at info@blackfeatherspirits.com.